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Location: Remote for Latam
Tools and technologies: GA4, a dev profile
Rate: around 20 – 25/hr (depending on seniority)
Familiarity with e-commerce projects.
About the company: mid-sized, beauty. and wellness company

Overview 

We are seeking an experienced GA4 Specialist to support our digital analytics needs. This role will focus on the configuration, management, and optimization of our Google Analytics 4 environment, ensuring accurate tracking, clear reporting, and actionable insights. The ideal candidate will be highly skilled in GA4, Google Tag Manager, and UTM management, with a solid understanding of digital marketing metrics and attribution models. 

 Key Responsibilities 

• Configure, maintain, and optimize GA4 tracking across web properties. 
• Implement and manage UTM parameters to ensure accurate campaign tracking across all channels. 
• Set up and manage event tracking through Google Tag Manager (GTM). 
• Build, modify, and maintain GA4 dashboards and reports to provide actionable insights to stakeholders. 
• Work closely with marketing teams to track attribution, conversion funnels, and other key performance indicators. 
• Troubleshoot tracking issues using browser debugging tools and JavaScript knowledge. 
• Collaborate with internal teams and communicate findings in clear, non-technical language. 

 Required Skills & Experience 

• Proven hands-on experience with Google Analytics 4 (GA4), including setup and reporting. 
• Experience with UTM parameter creation and governance across multiple campaigns and channels. 
• Strong proficiency with Google Tag Manager (GTM) and event tracking setup. 
• Experience in dashboard creation and customization within GA4. 
• Understanding of digital marketing metrics, attribution models, and conversion funnels. 
• Ability to work independently and communicate effectively with non-technical audiences. 
• Familiarity with JavaScript and browser-based debugging tools (e.g., Chrome DevTools). 
• Bigquery
• English: fluent spoken English (mandatory)

 Preferred Qualifications 

• Google Analytics Certification (GAIQ or GA4 Certification). 
• Experience integrating GA4 with advertising platforms such as Google Ads and Meta Ads. 
• Experience with server-side tagging and/or custom data layer implementations.